To generate significant improvement in the bottom line in business performance, IT must be an originator of business improvement ideas rather than simply an implementer. Practically it means active business position of IT department managers and self-interest to improve the situation of the company top management.

This role requires IT staff to gain deeper business knowledge in order to accompany their technical skills and work more close with their business colleagues so that they can to seek the opportunities for improvement. Business has to be firmly tied up with IT infrastructure in order to find effective solutions quickly.

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