Ways to attract the Australian community?

[jacylnong]

Was wondering... what does attract the Australian community?

Beer? (lol), Melbourne Cup Week?, Australia Open?, Grand Pix?, Dating & Lifestyle, Gardening?

Just figuring Australian interest and past time to get a bigger picture on how to target the market.

Please help : (

[The Y-man]

Which demographi are you targeting?

eg
Large Corporates
Small Business
High income people
Immigrants
Welfare recipients/Pensioners/Unemployed
Young/Old
Students
etc

Cheers,

The Y-man

[jacylnong]

Well my target would be entrepreneurs/pensioners and the unemployed population

all i can think about is internet marketing and heavy expenditure on local advertisements to visit my site... is it unfeasible?

my dad is a pensioner and doesn't use the internet that much, which worries me.. does the Australian pensioners use internet? lol...

[The Y-man]

Well my target would be entrepreneurs/pensioners and the unemployed population

all i can think about is internet marketing and heavy expenditure on local advertisements to visit my site... is it unfeasible?

my dad is a pensioner and doesn't use the internet that much, which worries me.. does the Australian pensioners use internet? lol...

Interest areas for (aged) pensioners may be:
Gardening, home improvement, travel, maximising pension, living costs, healthcare, retirement homes/villages, aged care services

Interest area for unemployed:
Job searching, resume preparation, maximising unemployment benefits, cost of living, avoiding "work for the dole", cheap rental....

Cheers,

The Y-man

[The Y-man]

The aged pensioner group, and the "professional unemployed" will not use the internet, and probably will not have computers.

Cheers,

The Y-man

[Davo]

Y-Men
I think you are wrong in saying that, The senior citizen of Australia are getting on the net wagon, if you don't believe me i can prove it to you.
Some unemployed people are the way they are because massive political shake up.(I don't want to talk politics in here please) companies moving offshore and what not.
let me clarify this "I am Not Unemployed nor I am a senior citizen" I just feel that you where a bit to much.
there will always be the odd one out, that will be unemployed, and will probably never never change.

[The Y-man]

Y-Men
I think you are wrong in saying that....

I don't doubt you. I merely write what I observe - which incidentally is not much

So what would you say were the interest areas of these 2 groups as asked by Jac originally?

Cheers,

The Y-man

[jacylnong]

lol..was actually getting pretty confused... : p

[The Y-man]

Jac, some info from the ABS:

http://www.abs.gov.au/AUSSTATS/abs@....A?opendocument

For 2006-2007, 77% of people aged 65 or over did NOT use the internet.
53% of the unemployed did NOT use the internet (over 15 years of age).

Hope this helps.

Cheers,

The Y-man

[jacylnong]

Jac, some info from the ABS:

http://www.abs.gov.au/AUSSTATS/abs@....A?opendocument

For 2006-2007, 77% of people aged 65 or over did NOT use the internet.
53% of the unemployed did NOT use the internet (over 15 years of age).

Hope this helps.

Cheers,

The Y-man

thanks, helped me in truly defining the age of my target market. planning on targetting those which has the higher % in buying stuff online.. now the only thing i need to study and research is paypal! ekk.. is paypal trusted in australia? or perhaps there is other 3rd party solutions to credit card payment online?