what do you think "lyteon" as a clothing brand?

[Hunter]

Hi guys

happy to see you all here, i was planing to sell hand made clothing but did not come up with some good brand names.

Do you think "lyteon" is a good one?

Cheers?

[OnefortheMoney]

I guess the question here has to be "Why Lyteon?".

Let's look at your brand. You are offering home-made clothes which smacks of tradition and reliability, but you are also suggesting a space-age name (unless it means something I'm not aware of but if I don't, you might find other customers won't either).

Branding is so much more than coming up with a name. Try to think of it more as coming up with an image and portraying your products to reflect the way you want your customers to feel about them.