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Member
Hiya,
The way that I see it, harsher economic conditions will generally mean that consumers as a whole are spending less money. Or, at least, money that is worth less in real terms.
So, this means that business that were doing well in good times will do even better, compared to their competition, in harder times. Businesses that were perhaps experiencing a littles less success before, will now find it much more difficult to stay afloat. The market conditions simply force an exaggeration of a business's strengths and weaknesses.
Which is all well and good, providing you know what they are!
I like the suggestions in that article. I'd also suggest, too, that they are just as valuable when the economy is running well.
Cheers
James.
Last edited by JamesGG; 07-07-08 at 09:37 PM.
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