I currently study architecture, and I'm no tycoon yet, but these quotes, although they apply to architecture, always come to mind when I'm thinking about starting a business.
"The South African Write J.M. Coetzee has said that taking the reader into consideration when writing is a deadly error for the writer. Umberto Eco, for his part, has distinguished between two types of writer: the first type writes what he expects the reader to want to read, the second writer creates his ideal reader as he writes. In Eco's view, the first writer will write mere kiosk literature, whereas the second writer is capable of writing literature that timelessly touches the human soul. In my mid the architect who creates his ideal client as he designs can create houses and homes that give mankind hope instead of mere superficial satisfaction." - Juhani Pallasmaa"...home could, perhaps, be interpreted as signal that the architect should faithfully fulfil the explicit requirements and desires of the client. I want to say firmly that I do not believe in such a populist view. The uncritical acceptance of the clients brief only lead to sentimental kitsch; the architects responsibility is to penetrate the surface of what is most often commercially, socially, and momentarily conditioned desire. The authentic artist and architect consciously or unknowingly engages in an ideal world." - Juhani Pallasmaa
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Originally Posted by bsale
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