I am not sure I agree with this. While Firefox is increasing in popularity, most people will not run the full ad blocker. Meanwhile for IE and Chrome users, most standard ads will show (though I am pleased that pop over and pop under ads can be blocked).
Ads are part and parcel of life. They help fund free to air tv, free web and free radio. Do you want to have to pay for all these things ... or do you prefer an advertiser supported business model?
I just took a look at Aussie Tycoon advertiser Best Banner Ad Design Companies - Web Banner Ad Rankings and clearly the top five banner ad companies listed on their site spend every day of their professional lives creating banner ads for people.
So it seems to me that the banner ad market remains very large and appears to have bounced back from the tech bust doldrums of 2002/3.




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