Is this a true story? Does it happen often?

Biz 1
For sure we all love the buzz and thrill of the start up business.
...Then it goes stale and fails and we cut our losses and move on.

Biz 2
Later, we regroup and get organized and re-align our priorities so it can never happen again. And we start business concept 2.

It too limps along like a spluttering, coughing patient. We struggle a bit harder and tweak the concept, but essentially it is doomed. It means we lose the house and our dignity.

Biz 3
Are we serious? Am I really expecting my family and friends to believe I have finally got it right? Or am I an entrepreneur....

Your thoughts.... (and please some inspirations.)