Reseller Vs. E-Marketing

[jacylnong]

Hey everyone from Australia,

Is the reseller method good in your country? But then again, if we eliminate the middle man by marketing ourselves through e-marketing... is it not better?

What are the pro and cons of this both strategies for the Australian target market?

[The Y-man]

Resellers are good if they can provide all or some of:

single point of contact for various products/services
single SLA for a range of product/services
single/simplified maintenance contracts for range or product/services
discounting based on range/volume
history of service
management of maintenance renewal
It is about convenience, and this is something the customers are prepared to pay the middle person for....

Cheers,

The Y-man

[jacylnong]

Resellers are good if they can provide all or some of:

single point of contact for various products/services
single SLA for a range of product/services
single/simplified maintenance contracts for range or product/services
discounting based on range/volume
history of service
management of maintenance renewal

It is about convenience, and this is something the customers are prepared to pay the middle person for....

Cheers,

The Y-man

Resellers are good.. because all i got to worry about is the packaging and the mark-up prices they are going to do (which is then totally none of my business).

But aren't resellers hard to find? :s Especially when I am totally clueless on the Australian community and who's who to trust is still an issue... hmmm

[The Y-man]

But aren't resellers hard to find? :s Especially when I am totally clueless on the Australian community and who's who to trust is still an issue... hmmm

How about you approach the market from a buyer perspective. Approach resellers who sell either a competitor's product or similar products (same domain).

Cheers,

The Y-man

[jacylnong]

How about you approach the market from a buyer perspective. Approach resellers who sell either a competitor's product or similar products (same domain).

Cheers,

The Y-man

Me physically not being in Australia does not really help me in determining it from a buyer's perspective.. but nonetheless, your point can still be pondered upon and researched.

Man.. somehow, i feel i'm getting underpaid for my job.. haha :p

[The Y-man]

Me physically not being in Australia does not really help me in determining it from a buyer's perspective..


Isn't this the whole point of doing business over the net?

The Y-man

[jacylnong]

yeah, you're right :)

[HWT]

From your other threads:

1) Software.
2) Pensioners.
3) Reselling.

Are you selling a get-rich-quick software package to get people off pensions? So you'd be wanting to sell this software somewhere lots of pensioners shop? Try the cheaper department stores as resellers - Target, K-mart, Big W. They have lots of cheap software that pensioners buy.

[jacylnong]

I have decided that my target age is 24-54 as the purchase of goods on internet is highest among the other groups.

When you put your ads on the papers.. i dont think it will go wrong because the ad is open to everyone :)

And well, this business is actually for anyone.... who of course wants to start and run their own business :D

[jacylnong]

i did try thinking of placing it in shoopping malls but i dont think it will stand out unless i paid a LOT of incentives to the resellers.

So instead i decided on promotions and from there, attract both consumer and reseller all together to join in the community.

I do not lose anything. well, except advertising offline. Others are done online and since I have my own IT development team, it's free! :) yay!!