Ways to attract the Australian community?

[jacylnong]

Was wondering... what does attract the Australian community?

Beer? (lol), Melbourne Cup Week?, Australia Open?, Grand Pix?, Dating & Lifestyle, Gardening?

Just figuring Australian interest and past time to get a bigger picture on how to target the market.

Please help : (

[The Y-man]

Which demographi are you targeting?

eg
Large Corporates
Small Business
High income people
Immigrants
Welfare recipients/Pensioners/Unemployed
Young/Old
Students
etc

Cheers,

The Y-man

[jacylnong]

Well my target would be entrepreneurs/pensioners and the unemployed population :)

all i can think about is internet marketing and heavy expenditure on local advertisements to visit my site... is it unfeasible?

my dad is a pensioner and doesn't use the internet that much, which worries me.. does the Australian pensioners use internet? lol...

[The Y-man]

Well my target would be entrepreneurs/pensioners and the unemployed population :)

all i can think about is internet marketing and heavy expenditure on local advertisements to visit my site... is it unfeasible?

my dad is a pensioner and doesn't use the internet that much, which worries me.. does the Australian pensioners use internet? lol...


Interest areas for (aged) pensioners may be:
Gardening, home improvement, travel, maximising pension, living costs, healthcare, retirement homes/villages, aged care services

Interest area for unemployed:
Job searching, resume preparation, maximising unemployment benefits, cost of living, avoiding "work for the dole", cheap rental....

Cheers,

The Y-man

[The Y-man]

The aged pensioner group, and the "professional unemployed" will not use the internet, and probably will not have computers.

Cheers,

The Y-man

[Davo]

Y-Men
I think you are wrong in saying that, The senior citizen of Australia are getting on the net wagon, if you don't believe me i can prove it to you.
Some unemployed people are the way they are because massive political shake up.(I don't want to talk politics in here please) companies moving offshore and what not.
let me clarify this "I am Not Unemployed nor I am a senior citizen" I just feel that you where a bit to much.
there will always be the odd one out, that will be unemployed, and will probably never never change.

[The Y-man]

Y-Men
I think you are wrong in saying that....


I don't doubt you. I merely write what I observe - which incidentally is not much :p

So what would you say were the interest areas of these 2 groups as asked by Jac originally?

Cheers,

The Y-man

[jacylnong]

lol..was actually getting pretty confused... : p

[The Y-man]

Jac, some info from the ABS:

http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/12D1AF124544D64FCA2573B60017618A?opendocument

For 2006-2007, 77% of people aged 65 or over did NOT use the internet.
53% of the unemployed did NOT use the internet (over 15 years of age).

Hope this helps.

Cheers,

The Y-man

[jacylnong]

Jac, some info from the ABS:

http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/12D1AF124544D64FCA2573B60017618A?opendocument

For 2006-2007, 77% of people aged 65 or over did NOT use the internet.
53% of the unemployed did NOT use the internet (over 15 years of age).

Hope this helps.

Cheers,

The Y-man

thanks, helped me in truly defining the age of my target market. planning on targetting those which has the higher % in buying stuff online.. now the only thing i need to study and research is paypal! ekk.. is paypal trusted in australia? or perhaps there is other 3rd party solutions to credit card payment online?

[The Y-man]

Paypal seems to be popular enough - I would personally not use it, as my credit card:

1. gets me points ;)
2. carries insurance on online purchases (i.e. covers me if the purchase turns out to be a dud etc)
3. has extended warranty insurance (where applicable)

Cheers,

The Y-man

[HWT]

I live near an area which has the highest rate of pensioners/unemployed/other welfare recipients in the country, and I just signed up as an unemployed bum myself last week. This area also has a very very low Internet usage rate. Avoiding work for the dole, however, is a marvellous idea and I'd like to know how to pull that off effectively. The concept of possibly having to be forced to pay to travel 180km a day out of your own pocket for $20 a fortnight work for the dole money is something I'd do pretty much anything to avoid - I can't afford that kind of outlay for no return. I have better things to do with my time now the baby is bigger, like giving my business card to anyone that moves and dropping flyers all over the local towns, although this doesn't mean anything to Centerlink unless the money rolls in. Offering your services to everyone as a freelancer doesn't count as jobseeking.

However, targetting pensioners/unemployed in one thread and asking about the price of software in another thread? You seriously think you are going to sell software to pensioners? They don't even own computers, and you'd be lucky to sell a pensioner software that costs more than $20. Price it at $10 and you're set.

[jacylnong]

thanks for that advice HWT! :)

i will take it into account when deciding what to do further on my marketing plan~

Target age 24-54 can be anything. It can be entrepreneurs, unemployed/pensioners/ new job seeking dudes..

Like i said again, its an infrastructure for you to open your own business. There are certain functions in the software that im going to provide that allows you ..

If you are a reseller, to sell products like hell and then sit down and earn a yearly renewal fee that we plan to give on our resellers (30%)

And if you were a user of the infrastructure, you can set on some functions that allows you to just sit down and let the cash flow in..

You might think its simple.. because it is simple..

The hard work is all done by me and my crew :( but looking at the bright side... thank god we're getting paid for it! haha...

[HWT]

Hate to say this (especially since you aren't giving a lot of information) but it sounds pyramid schemish, and it might not be legal in Australia.

You might want to look into this first before you get carried away with ways to sell your product here.

[jacylnong]

Resellers get 30% profit from each renewal of a product by their customer.. while the users of this product uses this software to open up or enhance their own business...

hmm.. it does look a lil like a pyramid scheme.. but come to think again, the last person who gets this product still gets the benefits derived from the product.. moreover, users dont get profit from selling to others the product itself.

Sound relatively confusing now...but no worries, once the product is launched, everyone should have a bigger picture of it :)

[jacylnong]

btw, my bro was a 'victim' of MLM.. so i can say i know a thing or two about it.. haha.. gotta hate that way of selling!