linkB2B
03-02-12, 07:20 PM
Global B2B buy sell marketplace: bytrade.com (http://www.bytrade.com/) (http://www.bytrade.com/)
Search Engine Marketing
One of the most cost effective on-line advertising channels is search engine marketing (SEM). The most common payment method in SEM is based on the "pay per click" (PPC) pricing model. PPC pricing allows advertisers to only pay when someone clicks on their ad, which directly results in traffic. This method is based on performance, so highly converting ads with high click-thru rates (CTR) pay less per click than poorly preforming ads. Due to the sliding performance scale, highly optimized campaigns can be extremely effective for advertisers and can easily be scaled to large traffic volumes very quickly . Google Adwords is the industry leader in SEM marketing.
Search Engine Optimization
Harnessing the power of natural search engine rankings is the goal of search engine optimization (SEO). This advertising channel results in free traffic from search engines, but requires time and effort to be done correctly. SEO experts are often used to evaluate the internal structure and external variables of a website. These experts understand how search engines index websites, and make changes to fully comply with their recommendations. This advertising channel is more of a long term investment that can take time to fully reap the benefits. However, ranking high for very common search terms can result in lots of free traffic, so many savvy online business owners utilize SEO practices within their business models.
Affiliate Marketing
If you are willing to share your potential profit margin with others to increase your sales volume, affiliate marketing may be a good advertising channel. Advertisers typically give a percentage of the sale, or pay per lead, and let affiliate do all the advertising. This channel can scale very well and reduces the advertising risk for the advertisers. However, this channel must be monitored closely to ensure affiliates are complying with your program requirements and are not generating conversions through fraud. Company typically use Affiliate Managers to manage this advertising channel appropriately.
Search Engine Marketing
One of the most cost effective on-line advertising channels is search engine marketing (SEM). The most common payment method in SEM is based on the "pay per click" (PPC) pricing model. PPC pricing allows advertisers to only pay when someone clicks on their ad, which directly results in traffic. This method is based on performance, so highly converting ads with high click-thru rates (CTR) pay less per click than poorly preforming ads. Due to the sliding performance scale, highly optimized campaigns can be extremely effective for advertisers and can easily be scaled to large traffic volumes very quickly . Google Adwords is the industry leader in SEM marketing.
Search Engine Optimization
Harnessing the power of natural search engine rankings is the goal of search engine optimization (SEO). This advertising channel results in free traffic from search engines, but requires time and effort to be done correctly. SEO experts are often used to evaluate the internal structure and external variables of a website. These experts understand how search engines index websites, and make changes to fully comply with their recommendations. This advertising channel is more of a long term investment that can take time to fully reap the benefits. However, ranking high for very common search terms can result in lots of free traffic, so many savvy online business owners utilize SEO practices within their business models.
Affiliate Marketing
If you are willing to share your potential profit margin with others to increase your sales volume, affiliate marketing may be a good advertising channel. Advertisers typically give a percentage of the sale, or pay per lead, and let affiliate do all the advertising. This channel can scale very well and reduces the advertising risk for the advertisers. However, this channel must be monitored closely to ensure affiliates are complying with your program requirements and are not generating conversions through fraud. Company typically use Affiliate Managers to manage this advertising channel appropriately.