OnefortheMoney
19-01-12, 07:49 PM
From one of my favourite blogs (http://blog.ewomennetwork.com/2011/10/20/the-top-5-tips-for-making-the-most-of-social-media/)
1. Have a strategy. First, determine how social media fits into your overall marketing strategy. What is your goal? Do you want to build a list, drive traffic to a website, or both? Keep in mind that your overall results with social media will depend on your ability to convert that list of traffic into paying clients. To get best results, you’ll want to think through your entire process, rather than just rely on social media as the new thing.
2. Write killer content. There is only one thing that will get you popularity in social media - your content (or written information). You need to create content that people want to read; the kind that grabs attention, solves pressing problems, and has a strong ‘pass-along’ factor. Great content will get you a loyal audience on social media networks. If you are not a writer, or don’t like to write, hire a copywriter or article writer.
High value content is in demand both in social media networks and on the web as a whole. Garnering valuable information is the reason people look to the internet. To drive traffic to your site using social media, you must have something that people want.
3. Give more than you think you should and then give some more. Social media can be a highly effective relationship building tool. To build good relationships, it is good to give before you get. Recommend resources, contacts and give information freely.
4. Strike a balance between giving and self-promotion. When you have new content on your site or that you have submitted to a directory, send out an email or message via the social network to let your readers know about it. But, be careful not to overdo it. You’ll alienate people if you are always selling something. It’s important to find the balance between sharing valuable content and resources with shameless self-promotion.
5. Be time conscious. Social media is an attractive marketing tactic because there is no huge financial investment to get started. However, it can suck up an awful lot of your time if you’re not careful. And time IS money if you want a successful business. You need to get really clear on what you want to achieve and allocate your time accordingly.
1. Have a strategy. First, determine how social media fits into your overall marketing strategy. What is your goal? Do you want to build a list, drive traffic to a website, or both? Keep in mind that your overall results with social media will depend on your ability to convert that list of traffic into paying clients. To get best results, you’ll want to think through your entire process, rather than just rely on social media as the new thing.
2. Write killer content. There is only one thing that will get you popularity in social media - your content (or written information). You need to create content that people want to read; the kind that grabs attention, solves pressing problems, and has a strong ‘pass-along’ factor. Great content will get you a loyal audience on social media networks. If you are not a writer, or don’t like to write, hire a copywriter or article writer.
High value content is in demand both in social media networks and on the web as a whole. Garnering valuable information is the reason people look to the internet. To drive traffic to your site using social media, you must have something that people want.
3. Give more than you think you should and then give some more. Social media can be a highly effective relationship building tool. To build good relationships, it is good to give before you get. Recommend resources, contacts and give information freely.
4. Strike a balance between giving and self-promotion. When you have new content on your site or that you have submitted to a directory, send out an email or message via the social network to let your readers know about it. But, be careful not to overdo it. You’ll alienate people if you are always selling something. It’s important to find the balance between sharing valuable content and resources with shameless self-promotion.
5. Be time conscious. Social media is an attractive marketing tactic because there is no huge financial investment to get started. However, it can suck up an awful lot of your time if you’re not careful. And time IS money if you want a successful business. You need to get really clear on what you want to achieve and allocate your time accordingly.