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01-12-11, 07:35 PM
Traditional Targeting
Traditional marketing uses targeting techniques to proactively determine and advertise to a specific group. Examples include advertisements in trade magazines or TV spots on narrow-interest shows. A dental products equipment manufacturer (http://www.bytrade.com/factory/supply.htm?keyword=equipment&country=)would target publications that dentists read and not waste money on ads for the general public. However, traditional targeting does not allow the marketer to get a real-time response on their ads. This leaves the marketer with incomplete information.
Lead Generation
Lead generation is a method of finding and qualifying potential clients. Traditionally, this was done through direct-response mail, phone calls and industry associations. Today, marketers use lead generation systems to target a niche market. These populate the web, capturing users contact information when they enter it onto certain websites. The lead generation companies and affiliate networks send them to customers seeking those leads. Marketers love these leads because the contact has already demonstrated their strong interest in the product they're selling.
Social Media
The evolution of social media, especially social networks, has rapidly changed the ability of marketers to target specific audiences. Now marketers can filter their message to the exact demographic audience that they seek. On the Facebook Ads Dashboard, for example, marketers can gear their advertisements to be shown by gender, age, ethnicity, location, interests and other characteristics. Marketers can also place ads within YouTube videos specifically geared to the content within the clip, increasing the odds that the ads will be of direct interest to the viewer.
Search Engine Marketing
Search Engine Marketing is another rapidly growing field of marketing. SEM targets people by their search engine keywords. Marketers bid on keywords, so if a user goes to search engines such as Google or Bing and types in "auto insurance," for example, website links will appear from companies that bid on the keyword. Marketers pay each time a user clicks on their link. This transformed the industry because it provided a real-time method of tracking user interest and sales conversion.
Traditional marketing uses targeting techniques to proactively determine and advertise to a specific group. Examples include advertisements in trade magazines or TV spots on narrow-interest shows. A dental products equipment manufacturer (http://www.bytrade.com/factory/supply.htm?keyword=equipment&country=)would target publications that dentists read and not waste money on ads for the general public. However, traditional targeting does not allow the marketer to get a real-time response on their ads. This leaves the marketer with incomplete information.
Lead Generation
Lead generation is a method of finding and qualifying potential clients. Traditionally, this was done through direct-response mail, phone calls and industry associations. Today, marketers use lead generation systems to target a niche market. These populate the web, capturing users contact information when they enter it onto certain websites. The lead generation companies and affiliate networks send them to customers seeking those leads. Marketers love these leads because the contact has already demonstrated their strong interest in the product they're selling.
Social Media
The evolution of social media, especially social networks, has rapidly changed the ability of marketers to target specific audiences. Now marketers can filter their message to the exact demographic audience that they seek. On the Facebook Ads Dashboard, for example, marketers can gear their advertisements to be shown by gender, age, ethnicity, location, interests and other characteristics. Marketers can also place ads within YouTube videos specifically geared to the content within the clip, increasing the odds that the ads will be of direct interest to the viewer.
Search Engine Marketing
Search Engine Marketing is another rapidly growing field of marketing. SEM targets people by their search engine keywords. Marketers bid on keywords, so if a user goes to search engines such as Google or Bing and types in "auto insurance," for example, website links will appear from companies that bid on the keyword. Marketers pay each time a user clicks on their link. This transformed the industry because it provided a real-time method of tracking user interest and sales conversion.