Increasing Sales for a Website Design Business

[Web Circle]

Hi guys I have a website design business that services mainly small businesses around Australia. We get 50% of our work through natural Google listings and about 40% from existing clients which leaves only 10% from other sources. We use adwords to a limited extent but the costs concern me a little but as its a very competitive industry so I only use it for niche terms.

We also have our small business blog and other things that engage existing clients but I'm interested in more ways to generate new clients.

I've tried a few things in the past but I've been naturally a bit skeptical about other forms of marketing. One thing I've thought about is hiring a sales person and offering them a % stake in the business.

Does anyone have any experiences of things that have worked well for them?

[LemonChip]

Why don't you just hire a sales person and pay them a commission for every sale? Seems overkill to me to give away a piece of your business for something like a sales job.

[Web Circle]

Well because i don't think I could afford to pay for someone who was good enough to really bring in a large increase in work. I guess I could try and put a focus on the commission although if I was significantly increasing my cost per sale I would really have to increase the costs I charge my customers (all of my customers pay the same costs - they are all advertised) and I don't really want to turn my current customers away. I figured the equity in the business would help attract someone who is thinking long term and who is extra-committed to making it a success. Its all theoretical until I try it I guess but if we end up doing 3 times as much work and I only own half I'm still better off right.

[LemonChip]

Yeah I guess you have to pick the solution that's best for your situation. If paying them in a standard arrangement won't work then you may need to look at some kind of equity agreement or something.

[aajvcad]

Hi WEb Circle,

trustme dont bother about a sales person.

Most people have learned to subconciasly ignore such people.

Spend time optimising your website. It looks great but it could perform better tha it does. you rank on page 1 for gold coast web design, now spend some time and rank for Brisbane Web Design.. that alone should bring in much more work for you.

You have a PR of 5 andoptimising for other keywords should not be too hard.

Alem

[alistaire123]

Social network marketing is popularly called as Internet marketing. Today you can find many ways for internet marketing. Many people who enter this online marketing are less worried because of its guaranteed success. If you see in Internet totally all types of products has been marketed online without much effort. Internet attracts many business people to promote their business online. Social network marketing is grown to such a height that today many people can't earn without it.

Most successful internet marketers today are using social network marketing as an effective way to prospect and promote. This article will give some ideas for you to consider for your benefit.
Social networking started out years ago as a way for people to make friends and stay in touch with others of similar interests via the internet. Over time it has become an excellent way for businesses to make targeted and immediate contact with the masses. Basically it is a very quick and effective form of viral marketing. This is great for those with a good reputation and not so great for the others.
The success in social network marketing comes from successfully targeting and offering the right product to the right market. It's also about helping others.
Most successful internet marketers today are using social network marketing as an effective way to prospect and promote. This article will give some ideas for you to consider for your benefit.

Keep in touch

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It's interesting to note that many companies are devoting time and people to developing specific social marketing strategies as they now fully realize the potential of this vehicle. The real key to effective social network marketing hasn't changed from the key to regular effective social networking. You must approach it with the attitude of giving rather than receiving.
Regards,
LBC

[jemima484]

Your website is the most important tool sales you have.This requires much more than meta tags. Keywords, ALT tags of images, text and layout, all the important roll in determining your investment

[mjones2011]

You need a good SEO campaign in order to gain more and more customers.

[jparker2011]

To be successful with your online business you have to be ranked in the top pages on google. This is the best way to advertise your business.

[jserawat2011]

You must find a way to attract more people to your business and make more customers. You must have something to convince themselves that you are having a secure business.