mediainsider
23-09-10, 11:27 AM
FREE NATIONAL PUBLICITY
He is another example of how you can gain free positive publicity for you and your business, simply by understanding how the media operates.
Scenario
There's a heat wave currently occurring in your state or country.
The media will be looking for story angles each day, people at the beach, those who work in cool places, elderly people who are dying, water levels dropping ect.
NOW You own an electrical store and you sell air conditioners.
This is what you do.
Write up a 10 point plan ( or as many points as you feel ) on how people can get the best out of their air conditioners during the hot conditions.
1 .. Make sure the grid has been cleaned
2 .. Make sure it has been serviced
3 .. ect ect tect
Send out the detail in the form of a media release, to the key media outlets in your region.
TV Radio Print
Obviously include your name address contact details.
So if just one media outlet decides to interview you, then you're in business.
Advantages.
1 .. You appear as an expert in your field
2 .. Your business name is mentioned in the story
3 .. You gain free media publicity
4 .. the next time the media are doing a story about the heat they may use you again.
And just to give you an example, if that story was on network ten in Adelaide Australia during out 5.00 PM news service, about 300,000 people would see it.
NOT BAD AHH
Now you may be thinking that's fine but do not own an electrical store .. well its the principle that important, when something is going on in your state region or country and you can piggy back off it, let the media know and BINGO free positive publicity could be coming your way.
Happy publicity
Mark Aiston
www.mediainsider.com.au (http://www.mediainsider.com.au/)
He is another example of how you can gain free positive publicity for you and your business, simply by understanding how the media operates.
Scenario
There's a heat wave currently occurring in your state or country.
The media will be looking for story angles each day, people at the beach, those who work in cool places, elderly people who are dying, water levels dropping ect.
NOW You own an electrical store and you sell air conditioners.
This is what you do.
Write up a 10 point plan ( or as many points as you feel ) on how people can get the best out of their air conditioners during the hot conditions.
1 .. Make sure the grid has been cleaned
2 .. Make sure it has been serviced
3 .. ect ect tect
Send out the detail in the form of a media release, to the key media outlets in your region.
TV Radio Print
Obviously include your name address contact details.
So if just one media outlet decides to interview you, then you're in business.
Advantages.
1 .. You appear as an expert in your field
2 .. Your business name is mentioned in the story
3 .. You gain free media publicity
4 .. the next time the media are doing a story about the heat they may use you again.
And just to give you an example, if that story was on network ten in Adelaide Australia during out 5.00 PM news service, about 300,000 people would see it.
NOT BAD AHH
Now you may be thinking that's fine but do not own an electrical store .. well its the principle that important, when something is going on in your state region or country and you can piggy back off it, let the media know and BINGO free positive publicity could be coming your way.
Happy publicity
Mark Aiston
www.mediainsider.com.au (http://www.mediainsider.com.au/)